Winning Commerce is founded by Stephen Tam. Having scaled AU Beauty Bazaar to AUD $4M+ run-rate with Meta/Google 7–9x ROAS, and delivered The Skog Child in a 2-week Shopify sprint, we build from real operator experience.
Built by an Operator — Not an Agency
Founder-led. Operator-backed.
Stephen Tam
Founder & Operator
Sydney · Working Globally
MBA HKUST/Tuck · B.S. Accounting USC
Built by someone who already runs Shopify brands — not a marketing team that only studies them.
PROVEN OPERATOR METRICS
AUD $4M+
AU Beauty Bazaar
Scaled to $4M+ run-rate with high-converting store setup.
7–9x ROAS
Meta & Google Ads
Consistent return on ad spend across performance channels.
2 Weeks
The Skog Child
Complete Shopify store deployment in a high-velocity sprint.
OPERATING MODEL
How We Work
Founder on strategy and key decisions. Specialized operators and advisors work under Winning Commerce direction to execute high-performance growth.
FOUNDER BACKGROUND
Career History
Past corporate & leadership experience — not client logos.
Idera
FWD
TransUnion
KPMG
MetLife
Mortlake Capital
EXPERTISE
Industries We Serve
Skincare & K-beauty
Retail & DTC
Kids & Family
Lifestyle & Home
Apparel
Food & Drink
Health & Personal Care