We help Shopify brands win with better stores, smarter ads, and stronger products.
Product sourcing & consulting, Shopify development, paid ads (Meta, Google, TikTok), and CRO — for founders who actually sell.
Product Sourcing & Consulting
The product and the channel, not just the media. Supplier research, vetting support, and go-to-market setup so what you sell can fund paid growth.
Sourcing and range advice for e-comm brands: suppliers, margins, freight, and what is worth stocking in AU.
Shopify Development
Shopify stores built to convert: product pages, checkout, tracking, and the stack a scaling brand needs. Clean design, fast load, no fluff.
Custom Shopify builds and rebuilds: theme, speed, apps, and checkout — designed around how your brand actually sells.
Paid Ads Google, Meta, TikTok, etc
Campaigns planned around margin, not impressions. Creative, media buying, and reporting across Google, Meta, and TikTok.
Performance ads across Google, Meta and TikTok. We test creative, audiences and offers until the unit economics work.
CRO / Conversion Optimization
More revenue from the traffic you already buy. Test pages, offers, and checkout friction so growth isn’t only more ad spend.
Conversion work on product pages, cart and landing pages. Small changes, measured against revenue, not vanity metrics.
Selected Work
Au Beauty Bazaar
Meta & Google ads at 7–9x
ROAS
Founder-run
K-beauty · AUD $4M+ annual run-rate
The Skog Child
Full Shopify sprint —
live in 2 weeks
Store
built and products sourced in a two-week sprint
Byron Bay hard liquor lemonade
Lemon peel-and-press
20 ®100/hour
Equipment
sourced and shipped to a Byron Bay producer
The Team
Founder-led delivery, backed by specialist advisors in paid ads, social, UX, and CRO. You work with the founder on strategy — advisors sharpen the channels that move revenue.
Founder& Strategy, AU Beauty Bazaar ·Winning Commerce
Stephen Tam
Operator-founder. Runs AU Beauty Bazaar and Winning Commerce.
Founded AU Beauty Bazaar (AUD $4M+ run-rate; Meta/Google7–9x ROAS). Delivered The Skog Child in a 2-week Shopify sprint. Prior Chief of Staff / strategyroles: Idera, FWD, TransUnion, KPMG, MetLife (careerhistory — not clients). MBA HKUST/Tuck · B.S.Accounting USC · Sydney.
Paid Ads Advisor · Algebra Bernays
Darko Perkovi
Paid media specialist. Lectures digital marketing at Algebra Bernays (Zagreb).
Advises on Google, Meta, and related paid channels. Lecturer in Google Ads, analytics, and SEO at Algebra Bernays; Google Digital Garage educator in Croatia. Agency/practice background via Targetad; paid advertising leadership experience including Peakflow.
Social· UX · CRO Advisor
Vicky Kan — SocialMedia, UX & CRO Advisor
Social, UX, and conversion — creative that sells and pages that convert.
Advises on social media systems, user experience, and CRO so paid traffic turns into revenue.