We help Shopify brands win with better stores, smarter ads, and stronger products.
Product sourcing, business advisory, Shopify development, paid ads and CRO, from operators who run their own e-commerce brands.
Conversion rate
Product Sourcing & Consulting
Strong growth starts with the right product. We help you choose what to sell, vet suppliers and land stock profitably.
- Sourcing and range advice for e-commerce brands: suppliers, margins, freight and what's worth stocking for your market.
Shopify Development
Shopify stores built to convert: product pages, checkout, tracking, and the stack a scaling brand needs. Clean design, fast load, no fluff.
- Custom theme builds and rebuilds
- Speed optimisation and clean checkout setup
- Essential app stack implementation
Paid Ads
Google · Meta · TikTok · Pinterest · Microsoft · Reddit Campaigns planned around margin, not impressions. Creative, media buying, and reporting across Google · Meta · TikTok · Pinterest · Microsoft.
- Performance ads on Google, Meta and TikTok, plus Pinterest, Microsoft and Reddit where your customers are. We test creative, audiences and offers until the unit economics work.
CRO / Conversion Optimization
More revenue from the traffic you already buy. Test pages, offers, and checkout friction so growth isn’t only more ad spend.
- Product page and cart optimization
- Offer and checkout friction testing
- Revenue-focused conversion measurement
Selected Work
AU Beauty Bazaar
READ FULL CASE STUDY →~7x Google Ads ROAS · 9x+ in our best quarter.
Platform-reported, Oct 2025–Sep 2026. Meta ~5.4x over the same period.
Our own brand. Everything we recommend to clients, we run on our own store first. Founder-run Asian beauty · Seven-figure annual run-rate within 12 months.
The Skog Child
READ FULL CASE STUDY →Full Shopify sprint — live in 2 weeks.
Store built and products sourced in a 2 week sprint.
Byron Bay beverage producer
READ FULL CASE STUDY →Lemon pressing capacity: 20 → 100 lemons per hour.
Equipment sourced and shipped to a Byron Bay producer.
The Team
Founder & Strategy Lead
Stephen Tam
Operator-founder at AU Beauty Bazaar and Winning Commerce.
Founded AU Beauty Bazaar, reaching a seven-figure annual run rate, with ~7× Google Ads ROAS and 9×+ in the best quarter. Delivered The Skog Child in a 2 week Shopify sprint. Previously held Chief of Staff and strategy roles at KPMG, MetLife, TransUnion, FWD, and Idera. MBA, HKUST/Tuck · B.S. Accounting, USC.
Paid Ads Advisor
Darko Perković
Paid media specialist.
Lectures digital marketing at Algebra Bernays (Zagreb). Advises on Google, Meta, and related paid channels. Lecturer in GoogleAds, analytics and SEO at Algebra Bernays, Zagreb, and Google Digital Garageeducator. Previously led paid advertising at Targetad and Peakflow.
Social Media, UX & CRO Advisor
Vicky Kan
Social, UX and conversion: creative that sells and pages that convert.
Several years as an enterprise sales lead and an Instagram creator, so she knows both how buyers decide and what makes social content land. Now also works at an AI technology company. Advises on socialmedia systems, user experience and CRO so paid traffic turns into revenue.